Kreativ Strategy-copywriting | content management | measurable marketing
Kreativ Strategy-copywriting | content management | measurable marketing

Content Management Strategy

A Content What?

Many people offer content strategy. Even more claim to be content writers. But what do these buzzwords even mean? And what separates success from mediocrity when it comes to content? At its core, an effective content management strategy serves your organization’s marketing goals by delivering valuable, relevant information to your target audience.



Kreativ Strategy works hard to produce powerful content management strategies that do just that—and we can prove it.

H ow We Do It:

  • STRATEGIC Goal Identification
  • Beginning with a strategy session, key initiatives are identified and then a plan is laid out to meet the agreed upon goals. Because each company’s goals are different, every content strategy needs to be custom made. Together, we will determine the path forward that will best suit your goals.
  • SCHEDULED CONTENT CREATION
  • Once your content goals have been developed, we focus on content creation and distribution. To organize and streamline these processes, a content calendar is generated—and constantly updated—to ensure all important dates, events, promotions, etc. are effectively communicated to your audience. In order to capture everything (even that which you may not realize is important to promote), identifying a point of contact within your organization to participate in monthly or quarterly touch base calls is recommended.
  • VARIED CONTENT DISTRIBUTION
  • After identifying upcoming content needs, your strategy is further developed to include varied content to be distributed across different media channels like social media, email campaigns, blogs, and more. Through content variation, information is created in different forms to captivate your audience and keep them coming back for more. In turn, this positions your organization as a leading source of reliable information in your respective industry, while serving your overarching business goals.
  • DATA ANALYTICS & SUGGESTIONS
  • Last but certainly not least, measuring the effectiveness of your content strategy is key. Once executed for a period of time, your distributed content will begin to illustrate patterns through the data downloads we prepare and review with you. These essential reports show what parts of your strategy are working best, as well as suggestions on what can be tweaked to allow your thoughtfully crafted content to better serve your audience, enhance engagement, and increase conversion rates.

C ontent Packages

content PLUS

  • strategy, creation, and distribution package
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content PRO

  • strategy, creation, distribution, and design package
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content ELITE

  • full content management + video + web package
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